Market Transformation: From the Orange Crisis to the Rise of Pineapple Concentrate

09 Feb Market Transformation: From the Orange Crisis to the Rise of Pineapple Concentrate

Last year’s failure in global orange harvests sent apple concentrate prices skyrocketing, and today pineapple is hailed as the new food treasure—with pineapple concentrate prices rising by more than 100% over the past two years—driving innovation in the industry.

In an unexpected turn of events, the global fruit sector has undergone a series of adjustments that have significantly impacted the prices and availability of various products. The failure of last year’s global orange harvests, triggered by extreme weather events and plant health issues, forced consumers and distributors to seek alternatives. As a result, a significant increase in the prices of apple juices and concentrates was recorded last year, as apple became the substitute fruit in many diets and industrial recipes.

Today, however, the scenario has changed once again. Pineapple, in record highs, its exotic flavor and remarkable nutritional properties, has emerged as the new star in the food market, where pineapple concentrate prices have already risen by more than 100% compared to two years ago. This transformation is driven by several factors:

–Change in Supply and Demand:
The shortage of oranges created a gap in the supply of citrus fruits, which initially led to an increase in the demand for apple concentrate and, consequently, a rise in prices. Over time, and faced with the need to diversify the supply, consumers and companies began to rediscover pineapple as a healthy and versatile option. This trend was compounded by a drop in supply, as some of the usual producers have stopped manufacturing pineapple concentrate. The result: buying pressure that has driven up its prices in international markets.

-Nutritional Benefits and Consumption Trends:
Pineapple is renowned for its rich content of vitamins, minerals, and antioxidants, positioning it as a key element in healthy diets. The global trend toward consuming natural and functional foods has boosted its popularity, solidifying its status as «the new treasure» in fruit productions.

-Innovation in the Supply Chain:
In the face of growing demand and market volatility, R&D is once again proving its value. In this context, Baor Products has emerged as a key player by producing pineapple concentrates. These concentrates preserve the essential properties of the fruit, facilitating its incorporation into a wide range of food products—from beverages to nutritional supplements—and ensuring supply amid a shortage of fresh raw material.

Our commitment is to meet the growing demand for pineapple-derived products. With the production of concentrates, we not only preserve its nutritional benefits, but also offer the industry a versatile, high-quality solution to cope with supply fluctuations.«

Future Prospects for Pineapple Concentrate

The current situation highlights the interconnectedness and vulnerability of global agricultural markets. The orange crisis and the ensuing wave of adjustments in other sectors—first in apples and now in pineapple—underscore the importance of having diversified and resilient strategies for the production and distribution of food. Companies like Baor Products are leading the way by innovating their processes and offering alternatives that mitigate the effects of agricultural crises.

In short, the recent evolution in the fruit market not only reflects the challenges imposed by climate change and crop diseases but also demonstrates the adaptability and creativity of the food industry in turning problems into opportunities. Pineapple, now established as the new treasure for the industry, along with the role of fruit concentrates like those produced by Baor Products, are clear examples of how innovation can effectively respond to the emerging needs of the global market.